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Cash advance lenders attract new customers

What Drove Cash Advance Loans Into Middle-Income Earner Households?

The struggle to find emergency money has helped to evolve the cash advance industry into a booming business. Direct lenders began to stretch their customer base by offering online loans. They didn’t stop there. New terms and conditions to blend a short-term loan with installment loans reached out to even more new customers. The drive to improve service continues.  An industry that had once focused on low-income customers now set their sights on helping all credit challenged people. Cash advance companies had help. The surge of credit card use in the … Continue reading

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